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Yogita Ingle 5 years, 8 months ago
Planning and controlling are inseparable twins of management because: .
(i) Planning provides the basis for controlling activities.
(ii) Controlling ensures that planned goals are achieved efficiently and effectively. It measures
the performance with the pre-determined standards and finds out the deviations, if any.
(iii) The causes of deviations as remarked by controlling are the basis of effective future planning.
(iv) Planning and controlling both are forward looking as well as backward looking.
(v)Both are integral parts of an organisation and are necessary for the smooth functioning of an enterprise.
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