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Q1. Rosy and Lilly loved backpacking …

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Q1. Rosy and Lilly loved backpacking and had hiked the Appalachian Trail twice. Although they had been backpacking for several years, each time they went out on the trail, they learned something new. Almost every backpacker they met was quick to offer a good tip on the best clothing or equipment for the trail. Rosy and Lilly decided to start a backpacker’s blog and sell advertising space to manufacturers and retailers of backpacking gear. a) If you were launching a company to help back packers trek through the wilderness, what products would you provide and what would be their unique selling propositions? 5 b) Using PESTLE around your knowledge of backpacking and interest in starting a business related to backpacking, identify one fact for each of the PESTLE categories that could be useful in identifying new information to support this business.
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