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how consumers attitude can be formed and changed through personal contact with influential persons give example

Posted by Ritika Saini 3 years, 8 months ago

CBSE > Class 11 > Entrepreneurship

1 answers

Chhavi Jain 3 years, 5 months ago

Consumer Behavior: The study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs; and the impacts that these processes have on the consumer and society. Purchase Decision Process: The decision-making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. Perception: The organization, identification and interpretation of sensory information in order to represent and understand the environment.

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