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Posted by Bijjusingh9350 Bijju 4 years ago

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Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's products or services and entice them to buy. Companies use advertisements as part of a marketing program to increase sales of their products and services. Advertising plays a different role at different stages of the marketing process -- helping to raise awareness of a product or service, generating leads for a sales force or selling directly.

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