explain two features of attitude

(i) Valence (Positivity or Negativity): Valence of an attitude tells us whether the attitude is positive or negative toward the attitude object. It means attitudes are directional.

(ii) Extremeness: This indicates how positive or negative an individual is toward object.

(iii) Simplicity or Complexity: It refers to how many attitudes are there in the broader attitude.

Attitude is simple if it contains few attitudes and complex, if it is made up of many attitudes.

e.g. attitude towards student's tutor is simple and attitude towards his father is complex.

(iv) Centrality: It refers to the role of particular attitude that influences the other attitudes in the system, e.g., attitude towards education. Positive attitude towards education influences various other attitudes, e.g., attitude towards knowledge or attitude towards work.