What are the feature of the …

1.Principle of clarity, i.e., every point in the communication should be clear having no ambiguity and conveying the same sense and spirit.

2. Principle of attention, i.e., Communication must draw attention of the communicate.

3. Principle of consistency : This principle implies that communication should always be consistent with the plans, objectives, policies and programmes of the organization and not conflicting. Inconsistent messages always create chaos and confusion in the minds of people which is highly detrimental to the interest of the enterprise.

4. Principle of Adequacy : This implies that the information should be adequate and complete in all respect. Incomplete and inadequate information delays actions and destroys understanding and relations. Efficiency of communicator and communicate is also affected.

5. Principle of Integration : Communication is a means to an end and not an end in itself. It should promote co-operation among people at work to achieve the organizational objectives.

6. Principle of Timeliness : Information of ideas should be communicated at the proper time. Any delay in communicating the messages will serve no purpose except to make them (messages) mere historical documents as they lose their importance and effectiveness by the lapse of time.

7. Principle of Informality : Formal communication, however is important in a formal organization but informal communication does not lose its place in the organization. Managers or executives should become much informal in their behaviour with his subordinates. But in certain situations where they are the sole and best judge, informality may be avoided.