What is primary data?
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Posted by Sumit Kumar 5 years, 8 months ago
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Yogita Ingle 5 years, 8 months ago
Primary data is the data collected for the first time through personal experiences or evidence, particularly for research. It is also described as raw data or first-hand information. The mode of assembling info is costly, as the analysis is done by an agency or an external organisation and need human resources and investment. The investigator supervises and controls the data collection process directly.
Mostly the data is collected through observations, physical testing, mailed questionnaires, surveys, personal interviews, telephonic interviews, case studies, and focus groups, etc.
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