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Give any four suggestions to improve agricultural marketing in india.

Posted by Ranjeet Singh 5 years, 8 months ago

CBSE > Class 12 > Economics

1 answers

Yogita Ingle 5 years, 8 months ago

The initial step was to regulate the market and plan a clean, transparent and simple marketing strategy. This regulation helped both the farmers and the consumer. But it still needs to realize the full potential of rural markets.
The second measure was the procurement process like transportation facilities, warehouse, cold storage, godowns, and the processing unit. However, the current infrastructure is inadequate to adhere to the growing demand and therefore needs to be improved.
The third aspect is to decide on the fair price for the product. In the past, it has been a set back due to the unequal coverage of farmer members and the absence of a suitable link between marketing, processing cooperatives, and inefficient financial management. Example of a successful cooperative is the Gujarat milk cooperative which transformed the social and economic landscape of Gujarat.
The last one is policies such as.
1. Guarantee of Minimum Support Prices (MSP) for agricultural products
2. Storage of surplus stocks of wheat and rice by Food Corporation of India (FCI)
3. Distribution of food staples and sugar through PDS

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