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WHAT IS PESTEL MODEL?

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WHAT IS PESTEL MODEL?
  • 1 answers

Yogita Ingle 4 years, 9 months ago

“PESTEL model involves the collection and portrayal of information about external factors which have, or may have, an impact on business.” It is an analysis of the political, economic, social and technological factors in the external environment of an organization, which can affect its activities and performance.

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