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What do you men by market …

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What do you men by market pessimism. ?
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Canada'S ?? Julliet Anu 5 years, 10 months ago

It is a customer- centred, allowing the customer to be an active part of the marketing communication- not just a passive(not active) recipients (a person who receives something).It gives companies real permission- not just persumed( supposed) permission- to deliver messages to consumers. It helps the companies to build strong and lasting relationships with customers through social media nd websites. Example: Facebook ads to fan who have fixed a specific social media account. It is a non traditional marketing technique introduced by seth godin in 1999.
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