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What do you mean by rural …

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What do you mean by rural marketing explain any three measure initiated by government to improve marketing
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Aditi Chaturvedi 5 years, 10 months ago

The rural marketing refers to the activities undertaken by the marketers to encourage the people living in rural area to convert there purchasing power into effective demand with the intention to improve standard of living. Measures taken by government. ...... 1. Antyodaya anna yojna AAY 2. Pradhan mantri gram sadak yojna 3.deen dayal upadhaya grameen kaushalya yojna...etc.
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