What is branding

Branding: It is the process of giving a name of or a sign or a symbol to a product. Such as Polo, LG etc.
A good brand name should contain the following characteristics:
Simple and Short: A brand name should be simple and short so that there is no complication or oddity
related to its name. For example, the brand names like LUX, BATA, BINACA and DALDA have these
qualities.
Easily Pronounceable: A brand name should be easily pronounceable. For example, TATA, BATA, FIFTY-
FIFTY etc.
Suggestive: Brand name should be self-explanatory thereby suggesting the inherent quality of the
product. For example, HAJMOLA indicates the curing of an in-digestive system and the product like UJALA
suggests more whiteness and brightness.
Distinctive: Brand should be so distinctive that it highlights itself in the group of other brand names. Such
as, Tide, Cinthol, Perk, Nirala etc.