What do you mean by us …

Soft Power hegemony means class ascendancy in the social, political and particularly ideological spheres. It implies that the dominant power has ideological resources to shape the behavior of competing and lesser powers. Today predominance of the US in the world is based on its cultural presence too. All ideas of good life and personal success, dreams of individuals and societies originated in America. American culture is most powerful culture on earth. This makes America a 'soft power' because it has the ability to persuade rather than coerce. During the Cold War, in the area of soft power, the US won victory over the Soviet Union. For example, blue jeans were popular in that country. It shows that the US was able to engineer a generational divide in Soviet society on the basis of a cultural product.