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What is environmental scanning?

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What is environmental scanning?

    • Posted by Akanksha Patel 5 years, 8 months ago

    CBSE > Class 12 > Entrepreneurship
    • 1 answers

    Gaurav Seth 5 years, 8 months ago

    Environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.

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