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What is meant by focus groups

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What is meant by focus groups

Posted by Jemi Esther Korah 5 years, 9 months ago

CBSE > Class 11 > Entrepreneurship

1 answers

Pranjal Tripathi 5 years, 9 months ago

The members of focus group are presented information about projected products or services in a structured setting. In this group, a moderator focuses the group discussion on a number of issues. Another method might be that the focus group is given a moral general issue to discuss and the moderator simply lead the discussion based on interpretations made by the group. Thus, a focus group can provide an outstanding technique to generate innovative ideas.

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CBSE > Class 11 > Entrepreneurship