What is niche

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Meghna Thapar 5 years, 5 months ago
A niche in the market is a specific area of marketing which has its own particular requirements, customers, and products. Niche marketing is the practice of dividing the market into specialized areas for which particular products are made. A niche market is one of these specialized areas. For example, a garden spider is a predator that hunts for prey among plants, while an oak tree grows to dominate a forest canopy, turning sunlight into food. The role that a species plays is called its ecological niche. A niche includes more than what an organism eats or where it lives.
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