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What is the difference between advertisement …

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What is the difference between advertisement and publicity?

    • Posted by Nishu Nishu 6 years, 11 months ago

    CBSE > Class 11 > Economics
    • 1 answers

    Gaurav Seth 6 years, 11 months ago

    <th>BASIS FOR COMPARISON</th> <th>ADVERTISING</th> <th>PUBLICITY</th>
    Meaning The activity of generating advertisements of products and services to commercialize them is known as Advertising. The activity of providing information about an entity, i.e. a product, an individual or a company to make it popular is known as Publicity.
    What is it? It is what the company says about its product. It is what others say about the product.
    Cost involved Very expensive marketing tool. Free of cost.
    Given by Company and its representative Third Party
    Is it under the control of the company? Yes No
    Which type of message it conveys? Positive It may be positive or negative.
    Credibility and Reliability Less Comparatively more
    Focus on Target Audience Awareness
    Repeatation Yes No

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