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Download CBSE class 12 Entrepreneurship study material in PDF format. MyCBSEguide provides solved papers, board question papers, revision notes and NCERT solutions for CBSE class 12 Entrepreneurship. The topics included are Entrepreneurial Opportunities, Plentrepreneurial Planning, Enterprise Marketing, Enterprise Growth Strategies, Business Arithmetic, Resource Mobilization, Project Work.

Unit 1: Entrepreneurial Opportunities

  • Sensing Entrepreneural Opportunities
  • Environment Scanning
  • Problem Identification
  • Spotting Trends
  • Creativity and Innovation
  • Selecting the Right Opportunity

Unit 2: Plentrepreneurial Planning

  • Forms of Business Entitites – Soleproprietorship, Joint Stock Company, etc.
  • Business Plan
  • Organisational plan
  • Operational plan and production plan
  • Financial plan
  • Marketing Plan
  • Human Resource Planning
  • Creating the Plan
  • Formalities for starting a business

Unit 3: Enterprise Marketing

  • Goals of Business; Goal Setting. SMART Goals
  • Marketing and Sales strategy
  • Branding - Business name, logo, tag line
  • Promotion strategy
  • Negotiations - Importance and methods
  • Customer Relations
  • Employee and Vendor Management
  • Business Failure - Reasons

Unit 4: Enterprise Growth Strategies

  • Franchising
  • Merger and Acquisition
  • Moving up the Value Chain and Value Addition

Unit 5: Business Arithmetic

Business Arithmetic

  • Unit of Sale, Unit Cost for multiple products or services
  • Break even Analysis for multiple products or services
  • Importance and use of cash flow projections
  • Budgeting and managing the finances
  • Computation of working capital
  • Inventory control and EOQ
  • Return on Investment (ROI) and Return onEquity (ROE)

Unit 6: Resource Mobilization

Resource Mobilization

  • Angel Investor
  • Venture Capital Funds
  • Stock Market – raising funds
  • Specialized Financial Institutions

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