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  • 1 answers
Nature of business Scale of operation Tax policy Shareholders preference
  • 1 answers

Preeti Dabral 1 year, 5 months ago

According to Philip Kotler, 'Marketing management is an art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management'. It refers to planning, organizing, directing and control of the activities which facilitate the exchange of goods and services between producers and consumers of products and services.

The three mam objectives of marketing management are as follows

  1. Creation of demand: The marketing manager always tries to create the demand not by unfair means but by analyzing the needs and wants of the customers and then producing the products, which satisfies the customer's need and attract more customer to the firm's product so that the firm also grow. 
  2. Market share: Every business firm wants to capture a larger share of the market and it can only be done with the help of marketing only, Therefore, marketing techniques adopted by marketing manager help to get a big share in the market.
  3. Goodwill and reputation: Marketing management helps a firm in building the image for its products through advertising, high quality, caring for customer satisfaction, after sale service, smooth supply, etc.If the firm makes uniformity and consistency in the output as per the requirements of customers than it can capture a big share in the market easily with a good brand name and goodwill.
  • 1 answers

Prince Aggarwal 1 year, 5 months ago

Hi
  • 2 answers
Setting objective Preliminary screening Selecting an alternative course of action

Kajal Tomar 1 year, 6 months ago

What is the process of planing
  • 1 answers

Anshika Dwivedi 1 year, 6 months ago

Make a mindmap of each chapter's and make notes in ur own language it will surely help u to score high marks in business studies For further information please contact - ig-cute.stranger.89
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  • 2 answers
Legal environment is related to acts ...where political environment related to politics

Dipanshu Yadav 1 year, 7 months ago

Legal environment when going other country there are rules regulation follow if you are don't know so his your impact for business
  • 2 answers
Business environment means all activity which are rekated to Business which affected by environment externaly and internaly

Dipanshu Yadav 1 year, 7 months ago

Business environment when your business there exist .when external force not control so his business of Directily impact
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1 Time study _ it refers to that fix the time of worker's job. 2 motion study_it refers to that study the movement of worker's while they are working. 3 fatigue study_ it refred to that how much time after workers need break 4 method study_ it refers to that serach best method for worker's to do there work 5 simplification and standardization of work __ simplification menas thar remove unwanted things from the organization. Where standardization refres to that fix the limit of gooda and services...
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Simrandeep Kaur 10 months, 3 weeks ago

The economic activity which is performed on regular basis for profit maximization is called business.
Business is an art or an science

Abdul Taufic 1 year, 8 months ago

Business Studies is divided majorly into two portions. The 1st Portion Consists: Principles and Functions of Management - Nature and Significance of Management, Principles of Management, Business Environment, Planning Organizing, Staffing, Directing and Controlling.

Harsh Agarwal 1 year, 8 months ago

E th
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Ritika Kajla 1 year, 8 months ago

He is working at supervisory level Functions are : - 1. Overseeing efforts of actual workforce. 2. Interacting with actual workforce 3. Ensuring quality and minimizing wastage. 4. Maintaining safety standards
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Business environment is totality of external forces which Business have no control

Lavanya Waghmare 1 year, 7 months ago

Business environment refer to the force, factor,individual and institution which is outside the enterprise but affect its working.

Amit Singh 1 year, 8 months ago

Business Environment-: Business Environment refers to situation and surrounding of our business enterprise where it is situated.
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Harsh Pareek 1 year, 9 months ago

Which chapter
  • 3 answers
Because managemnt is not a proper science Because his principal are based on expeeriments and it is univera validitya but management is not proper base d on experimets or its took lot time

Kushal Sethi 1 year, 9 months ago

Because management is not rigid as science. It is dynamic in nature

Chirayu Sharma 1 year, 9 months ago

Management is an inexact science. It deals with the complex human phenomenon about which knowledge is still limited. Management is also defined as an inter-disciplinary science as it draws subject matters from other disciplines.

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