Selling and Marketing- Concept. Marketing Management- Concept. Marketing Functions. Marketing management philosophies. Marketing Mix – Concept and elements. Product- Concept, branding, labelling and packaging. Price- Concept, Factors determining price. Physical Distribution - concept and components, channels of distribution: types, choice of channels. Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role.
