Management-concept, objectives, and importance- Concept includes meaning and features. Management as Science, Art and Profession, Levels of Management, Management functions-planning, organizing, staffing, directing and controlling, Coordination- concept and importance

Principles of Management- concept and significance. Fayol's principles of management. Taylor?s Scientific management- principles and techniques.

Business Environment- concept and importance. Dimensions of Business Environment- Economic, Social, Technological, Political and Legal. Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India

Concept, importance and limitation. Planning process. Single use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme

Concept and importance. Organising Process. Structure of organisation- functional and divisionalconcept. Formal and informal organisation- concept. Delegation, concept, elements and importance. Decentralization: concept and importance.

Concept and importance of staffing. Staffing as a part of Human Resource Management-concept. Staffing process. Recruitment process. Selection- process. Training and Development- Concept and importance, Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

Concept and importance. Elements of Directing. Supervision –concept, function of a supervisor. Motivation-concept, Maslow's hierarchy of needs, Financial and non financial incentives. Leadership- concept, styles- authoritative, democratic and laissez faire. Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers.

Concept and importance. Relationship between planning and controlling. Steps in process of control.

Concept and objective of Financial Management, Financial decisions: investment, financing and dividend- Meaning and factors affecting. Financial Planning- concept and importance. Capital Structure- Concept. Fixed and Working Capital- Concept and factors affecting their requirements.

Financial Markets: Concept, Functions and types. Money market and its instruments. Capital market and its types (primary and secondary). Stock Exchange- Functions and trading procedure. Securities and Exchange Board of India (SEBI) -objectives and functions.

Selling and Marketing- Concept. Marketing Management- Concept. Marketing Functions. Marketing management philosophies. Marketing Mix – Concept and elements. Product- Concept, branding, labelling and packaging. Price- Concept, Factors determining price. Physical Distribution - concept and components, channels of distribution: types, choice of channels. Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role.

Concept and importance of consumer protection. Consumer protection Act 1986: Meaning of consumer and consumer protection. Rights and responsibilities of consumers. Who can file a complaint against whom? Redressal machinery. Remedies available. Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs).



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