Management-concept, objectives, and importance- Concept includes meaning and features. Management as Science, Art and Profession, Levels of Management, Management functions-planning, organizing, staffing, directing and controlling, Coordination- concept and importance
Business Environment- concept and importance. Dimensions of Business Environment- Economic, Social, Technological, Political and Legal. Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India
Concept and importance of staffing. Staffing as a part of Human Resource Management-concept. Staffing process. Recruitment process. Selection- process. Training and Development- Concept and importance, Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
Concept and importance. Elements of Directing. Supervision –concept, function of a supervisor. Motivation-concept, Maslow's hierarchy of needs, Financial and non financial incentives. Leadership- concept, styles- authoritative, democratic and laissez faire. Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers.
Concept and objective of Financial Management, Financial decisions: investment, financing and dividend- Meaning and factors affecting. Financial Planning- concept and importance. Capital Structure- Concept. Fixed and Working Capital- Concept and factors affecting their requirements.
Selling and Marketing- Concept. Marketing Management- Concept. Marketing Functions. Marketing management philosophies. Marketing Mix – Concept and elements. Product- Concept, branding, labelling and packaging. Price- Concept, Factors determining price. Physical Distribution - concept and components, channels of distribution: types, choice of channels. Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role.
Concept and importance of consumer protection. Consumer protection Act 1986: Meaning of consumer and consumer protection. Rights and responsibilities of consumers. Who can file a complaint against whom? Redressal machinery. Remedies available. Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs).