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Marketing management project on refrigerator topic …

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Marketing management project on refrigerator topic file

    • Posted by Palak Meena 4 months, 1 week ago

    CBSE > Class 12 > Business Studies
    • 0 answers
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    Relo Ltd. is a laptop manufacturing company. The company decides to enter into refrigerator manufacturing industry. The company has a committed top management. It knows that there are various challenges in the market where its decisions regarding the new industry might fail. Still the top management doesn't want to waste a lot of resources on its plans. It knows that sometimes plans take more time making than getting implemented. However, the company wants to proceed with a positive approach. It has decided to study all the aspects of its competitors, to set all its objectives and to allocate the required resources. The company did well in its previous business. At that time, they took planning very seriously as they knew everything the company would do had to be based on concrete plans. The company will start its operations from next month. i) Identify and explain the function of management that has been discussed in the above case? i) identify and explain the limitations of the function identified in above (i).

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