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Define Telephone interview method to collect …

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Define Telephone interview method to collect primary data. Give it’s merits and demerits.
  • 1 answers

Parshant Kumar 1 year, 2 months ago

Telephone interviewing is an in-between methodology serving as the median between F2F interviews and surveys/panels. As a means of collecting primary, qualitative data, telephone interviews are becoming the preferred method as they deliver high quality response with less timing and cost commitments of F2F interview
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