Define reference group and peer group?
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Yogita Ingle 3 years, 5 months ago
Reference Group: It is that group to which we do not belong but we aspire to be like them and therefore we try to emulate their lifestyles. For example, for many Indian youths, Americans or Bollywood stars are a reference group.
Peer Group: A type of primary group composed of individuals who are either of similar age or who share a common profession. Peer groups have a very strong influence on the life of an individual.
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