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has a successful ice cream business …

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has a successful ice cream business at Bikaner, namely Smartflavours'. Her ice are utterly delicious. She makes ice creams from fresh milk and the same are available in a wide and works with the same in mind in order to ensure that the customers will com for purchasing. Having the first mover advantage, her business was doing well. To earn higher pr she started cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching the market in time. Over a period of time, the demand for her ice cream declined and because of it the competitors entered the market. She lost some of her market share to competitors. At the beginning of summer season, she got back to back orders for supply of 4,000 ice cream packs of different flavours for special occasions. To ensure that the task was completed and orders delivered in time she hired additional workers. She was, thus able to produce and deliver the ice cream packs but at a high production cost. While completing activities and finishing the given task for achieving goals, Mita realized that she was ignoring one of the important aspects of management. Identify the aspects of management that has been ignored by Mita. Also explain the range of flavours and packs. She sets viable business objectives same with the help of an example.
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