UK Board Class 12 Business Studies Syllabus

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UK Board Class 12 Business Studies Syllabus in PDF format for free download. Business Studies syllabus for Class 12 UK Board is now available in the myCBSEguide app. The curriculum for Uttarakhand Board exams is designed by UBSE, Uttarakhand as per NCERT textbooks for the session.

UK Board Class 12 Business Studies Syllabus  Download as PDF

UK Board Class 12 Business Studies Syllabus

UK Board Syllabus Class 12

UK Board Class 12 Business Studies Syllabus

    1. प्रबन्ध की प्रकृति एवं महत्त्व
    2. प्रबंधक के सिद्वान्त
    3. प्रबन्ध और व्यावसायिक पर्यावरण
    4. नियोजन
    5. संगठन
    6. नियुक्तिकरण
    7. निर्देशन
    8. नियंत्रण
    9. व्यवसायिक वित्त
    10. वित्तीय बाज़ार
    11. विपणन
    12. उपभोक्ता संरक्षण
    13. उद्यमता विकास

Uttarakhand Board Class 12 Business Studies Chapter list in (English)

  1. Nature and Significance of Management
  2. Principles of Management
  3. Principles of Management
  4. Planning
  5. Organizing
  6. Staffing
  7. Directing
  8. Controlling Business Studies Part II
  9. Business Finance
  10. Financial Markets
  11. Marketing
  12. Consumer Protection

UK Board Class 12 Business Studies Syllabus

The courses in Business Studies and Accountancy are introduced at + 2 stages of Senior Secondary Education as formal commerce education is provided after the first ten years of schooling. Therefore, it becomes necessary that instructions in these subjects are given in such a manner that students have a good understanding of the principles and practices bearing in business (trade and industry) as well as their relationship with the society.
Business is a dynamic process that brings together technology, natural resources and human initiative in a constantly changing global environment. To understand the framework in which a business operates, a detailed study of the organization and management of business processes and its interaction with the environment is required.

Globalization has changed the way organizations transact their business. Information Technology is becoming a part of business operations in more and more organizations. Computerized systems are fast replacing other systems. E-business and other related concepts are picking up fast which need to be emphasized in the curriculum.

The course in Business Studies prepares students to analyze, manage, evaluate and respond to changes which affect business. It provides a way of looking at and interacting with the business environment.  recognizes the fact that business influences and are influenced by social, political, legal and economic forces.
It allows students to appreciate that business is an integral component of society and develops an understanding of many social and ethical issues. Therefore, to acquire basic knowledge of the business world, a course in Business Studies would be useful. It also informs students of a range of study and work options and bridges the gap between school and work.

Objectives For UK Board Class 12 Business Studies Syllabus To:

  • Develop students with an understanding of the processes of business and its environment;
  • To acquaint students with the dynamic nature and inter-dependent aspects of the business;
  • Develop an interest in the theory and practice of business, trade, and industry;
  • Familiarize students with theoretical foundations of the process of organizing and managing the operations of a business firm;
  • Help students appreciate the economic and social significance of business activity and the social cost and benefits arising therefrom;
  • Acquaint students with the practice of managing the operations and resources of business;
  • Enable students to act more effectively and responsibly as consumers, employers, employees, and citizens;
  • Develop a business attitude and skills in students.
  • Inculcate appropriate attitude and develop skills among students to pursue higher education, the world of work including self-employment.

UK Board Class 12 Business Studies Syllabus

One Paper: 3 Hours Theory: 80 Marks
Project: 20 Marks

UnitsUK Board Class 12 Business Studies SyllabusPeriodsMarks
Part APrinciples and Functions of Management
1 Nature and Significance of Management1416
2Principles of Management14
3Business Environment12
Part BBusiness Finance and Marketing
9Financial Management2215
10Financial Markets20
11Marketing Management3215
12Consumer Protection3020
Part CProject Work (One)3020

Part A: Principles and Functions of Management: 120 Periods

The concept includes meaning and features
Unit 1: Nature and Significance of Management: 14 Periods

Management-concept, objectives, and importance

  • The concept includes meaning and features
After going through this unit, the student/ learner would be able to:

  • Understand the concept of management.
  • Explain the meaning of ‘Effectiveness and Efficiency.
  • Discuss the objectives of management.
  • Describe the importance of management.
Management as Science, Art, and Profession
  • Examine the nature of management as a science, art, and profession.
Levels of Management
  • Understand the role of top, middle and lower levels of management
Management functions-planning, organizing, staffing, directing and controlling
  • Explain the functions of management
Coordination- concept, and importance
  • Discuss the concept and characteristics of coordination Explain the importance of coordination.

Unit 2: Principles of Management: 14 Periods

UK Board Class 12 Business Studies Syllabus

Principles of Management- concept, and significanceAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of principles of management.
  • Explain the significance of management principles.
Fayol’s principles of management
  • Discuss the principles of management developed by Fayol.
Taylor’s Scientific management- principles and techniques
  • Explain the principles and techniques of ‘Scientific Management’.
  • Compare the contributions of Fayol and Taylor.

Unit 3: Business Environment 12 Periods

UK Board Class 12 Business Studies Syllabus

Business Environment- concept and importanceAfter going through this unit, the student/ learner would be able to:
Understand the concept of ‘Business Environment’.
Describe the importance of the business environment
Dimensions of Business Environment Economic, Social, Technological, Political and Legal
Demonetization – concept, and features
Describe the various dimensions of ‘Business Environment’.
Understand the concept of demonetization
Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in IndiaExamine the impact of government policy changes on business in India with reference to liberalization, privatization, and globalization since 1991.
Discuss the managerial response to changes in the business environment.

Unit 4: Planning: 14 Periods

UK Board Class 12 Business Studies Syllabus

Concept, importance, and limitationAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of planning.
  • Describe the importance of planning.
  • Understand the limitations of planning.
Planning processDescribe the steps in the process of planning.
Single-use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme
  • Develop an understanding of single-use and standing plans
  • Describe the objectives, policies, strategy, procedure, method, rule, budget and programme as types of plans.

Unit 5: Organising: 18 Periods

Concept and importanceAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of organizing as a structure and as a process.
  • Explain the importance of organizing.
Organizing Process
  • Describe the steps in the process of organizing
Structure of the organization- functional and divisional concept. Formal and informal organization- the concept
  • Describe the functional and divisional structures of the organization.
  • Explain the advantages, disadvantages, and suitability of functional and divisional structure.
  • Understand the concept of formal and informal organization.
  • Discuss the advantages, disadvantages of formal and informal organization.
Delegation: concept, elements and importance
  • Understand the concept of delegation.
  • Describe the elements of delegation.
  • Appreciate the importance of Delegation.
Decentralization: concept and importance
  • Understand the concept of decentralization.
  • Explain the importance of decentralization.
  • Differentiate between delegation and decentralisation.

Unit 6: Staffing: 16 Periods

UK Board Class 12 Business Studies Syllabus

Concept and importance of staffingAfter going through this unit, the student/earner would be able to:

  • Understand the concept of staffing.
  • Explain the importance of staffing
Staffing as a part of Human Resource Management concept
  • Understand the specialized duties and activities performed by the Human Resource Management
Staffing process
  • Describe the steps in the process of staffing
Recruitment process
  • Understand the meaning of recruitment.
  • Discuss the sources of recruitment.
  • Explain the merits and demerits of internal and external sources of recruitment.
Selection- process
  • Understand the meaning of selection.
  • Describe the steps involved in the process of selection.
Training and Development- Concept and importance, Methods of training- on the job and off the job – vestibule training,
apprenticeship training and internship training
  • Understand the concept of training and development.
  • Appreciate the importance of training to the organization and to the employees.
  • Discuss the meaning of induction training, vestibule training, apprenticeship training, and internship training.
  • Differentiate between training and development.
  • Discuss on the job and off the job methods of training.

Unit 7: Directing: 18 Periods

UK Board Class 12 Business Studies Syllabus

Concept and importanceAfter going through this unit, the student/ learner would be able to:

  • Describe the concept of directing.
  • Discuss the importance of directing
Elements of Directing
  • Describe the four elements of directing
Supervision –concept, the function of a supervisor
  • Understand the concept of supervision.
  • Discuss the functions performed by a supervisor.
Motivation-concept, Maslow’s hierarchy of needs, Financial and non-financial incentives
  • Understand the concept of motivation.
  • Develop an understanding of Maslow’s Hierarchy of needs.
  • Discuss the various financial and non-financial incentives.
Leadership- concept, styles- authoritative, democratic and laissez-faire
  • Understand the concept of leadership.
  • Understand the various styles of leadership.
Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers
  • Understand the concept of communication
  • Understand the elements of the communication process.
  • Discuss the concept of formal and informal communication.
  • Discuss the various barriers to effective communication.
  • Suggest measures to overcome barriers to communication

Unit 8: Controlling 14 Periods

UK Board Class 12 Business Studies Syllabus

Concept and importanceAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of controlling.
  • Explain the importance of control.
The relationship between planning and controlling
  • Describe the relationship between planning and controlling
Steps in process of control
  • Discuss the steps in the process of controlling.

Part B: Business Finance and Marketing: 120 Periods
The concept includes meaning and features
Unit 9: Financial Management: 22 Periods

Concept, role and objectives of Financial ManagementAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of financial management.
  • Explain the role of financial management in an organization.
  • Discuss the objectives of financial management
Financial decisions: investment, financing, and dividend- Meaning and factors affecting
  • Discuss the three financial decisions and the factors affecting them.
Financial Planning- concept and importance
  • Describe the concept of financial planning and its objectives.
  • Explain the importance of financial planning.
Capital Structure- Concept
  • Understand the concept of capital structure.
  • Describe the factors determining the choice of an appropriate capital structure of a company
Fixed and Working Capital- Concept and factors affecting their requirements
  • Understand the concept of fixed and working capital.
  • Describe the factors determining the requirements of fixed and working capital.

Unit 10: Financial Markets: 20 Periods

UK Board Class 12 Business Studies Syllabus

Financial Markets: Concept, Functions, and typesAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of the financial market.
  • Explain the functions of the financial market.
  • Understand the capital market and money market as types of financial markets.
Money market and its instruments
  • Understand the concept of the money market.
  • Describe the various money market instruments.
Capital market and its types (primary and secondary), methods of floatation in the primary market
  • Discuss the concept of the capital market.
  • Explain primary and secondary markets as types of capital market.
  • Differentiate between capital market and money market.
  • Discuss the methods of floating new issues in the primary market.
  • Distinguish between primary and secondary markets.
Stock Exchange- Functions and grading procedure
  • Give the meaning of a stock exchange.
  • Explain the functions of a stock exchange.
  • Discuss the trading procedure in a stock exchange.
  • Give the meaning of depository services and demat account as used in the trading procedure of securities.
Securities and Exchange Board of India (SEBI) – objectives and functions
  • State the objectives of SEBI.
  • Explain the functions of SEBI.

Unit 11: Marketing Management: 32 Periods

UK Board Class 12 Business Studies Syllabus

Selling and Marketing- ConceptAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of selling, marketing.
  • Explain the features of marketing.
  • Distinguish between marketing and selling.
Marketing Management- Concept
  • Describe the concept of marketing management.
Marketing Functions
  • Discuss the functions of marketing.
Marketing management philosophies
  • Explain marketing management philosophies.
Marketing Mix – Concept and elements
  • Understand the concept of the marketing mix.
  • Describe the elements of the marketing mix.
Product – branding, labelling and packaging – Concept
  • Understand the concept of the product as an element of the marketing mix.
  • Understand the concept of branding, labeling and packaging.
Price- Concept, Factors determining the price
  • Understand the concept of price as an element of the marketing mix.
  • Describe the factors determining the price of a product.
Physical Distribution – concept and components, channels of distribution: types, choice of channels.
  • Understand the concept of physical distribution.
  • Explain the components of physical distribution.
  • Describe the various channels of distribution.
  • Discuss the factors determining the choice of channels of distribution.
Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role
  • Understand the concept of promotion as an element of the marketing mix.
  • Describe the elements of the promotion mix.
  • Understand the concept of advertising.
  • Describe the role of advertising.
  • Examine the objections to advertising.
  • Understand the concept of personal selling.
  • Discuss the qualities of a good salesman.
  • Understand the concept of sales

Unit 12: Consumer Protection: 16 Periods

UK Board Class 12 Business Studies Syllabus

Concept and importance of consumer protectionAfter going through this unit, the student/ learner would be able to:

  • Understand the concept of consumer protection.
  • Describe the importance of consumer protection.
  • Discuss the scope of Consumer Protection Act, 1986
Consumer Protection Act 1986: Meaning of consumer Rights and responsibilities of consumers Who can file a complaint against whom?
Redressal machinery Remedies available
  • Understand the concept of a consumer according to the Consumer Protection Act 1986.
  • Explain the consumer rights
  • Understand the responsibilities of consumers
  • Understand who can file a complaint and against whom?
  • Discuss the legal redressal machinery under the Consumer Protection Act 1986.
  • Examine the remedies available to the consumer under Consumer protection Act 1986.
Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs).
  • Describe the role of consumer organizations and NGOs in protecting consumers’ interests.


Students are supposed to select one unit out of four and are required to make only ONE project from the selected unit. (Consist of one project of 20 marks)

  1. Help students to select any ONE Topic for the entire year.
  2. The topic should be assigned after discussion with the students in the class and should then be discussed at every stage of the submission of the project.
    The teacher should play the role of a facilitator and should closely supervise the process of project completion. The teachers must ensure that the project work assigned to the students whether individually or in the group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites or obtaining required permissions from business houses, malls etc for their project. The periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the student actually goes through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside.
  3. The students must make a presentation of the project before the class.
  4. The teachers must ensure that the student’s self-esteem and creativity is enhanced and both the teacher and the student enjoy this process.
  5. The teachers should feel pride in the fact that they have explored the different dimensions of the project in an innovative way and their students have put in genuine work.

I. Project One: Elements of Business Environment
The teachers should help the students in selecting any one element of the following:

  1. Changes witnessed over the last few years on the mode of packaging and its economic impact. The teacher may guide the students to identify the following changes:
  • The changes in the transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for the above changes.
  • Milk is supplied in glass bottles, later in plastic bags and now in tetra-pack and through vending machines.
  • Plastic furniture [doors and stools] gaining a preference for wooden furniture.
  • The origin of cardboard and the various stages of changes and growth.
  • Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
  • Reuse of packaging [bottles, jars, and tins] to attract customers to their products.
  • The concept of pyramid packaging for milk.
  • Cost being borne by the consumer/manufacturer.
  • Packaging used as means of advertisements.
  1. The reasons behind changes in the following:

    Coca-Cola and Fanta in the seventies to Thums up and Campa Cola in the eighties to Pepsi and Coke in nineties.
    The teacher may guide the students to the times when India sold Coca-Cola and Fanta which were being manufactured in India by the foreign companies.
    The students may be asked to inquire about

  • Reasons for stopping the manufacturing of the above-mentioned drinks in India THEN.
  • The introduction of Thums up and Campa cola range.
  • Re-entry of Coke and the introduction of Pepsi in the Indian market.
  • Factors responsible for the change.
  • Other linkages with the above.
  • Leading brands and the company having the highest market share.
  • Different local brands venturing in the Indian market.
  • The rating of the above brands in the market.
  • The survival and reasons for failure in competition with international brands.
  • Other observations made by the students
    The teacher may develop the following on the above lines
  1. Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a bread earner of the family, changes in the requirement trend of mixers, washing machines, microwave and standard of living.
  2. The changes in the pattern of import and export of different Products.
  3. The trend in the changing interest rates and their effect on savings.
  4. A study on child labor laws, its implementation, and consequences.
  5. The state of ‘anti-plastic campaign,’ the law, its effects, and implementation.
  6. The laws of mining /setting up of industries, rules, and regulations, licenses required for running that business.
  7. Social factors affecting acceptance and rejection of an identified product. (Dishwasher, Atta maker, etc)

II. Project Two: Principles of Management
The students are required to visit any one of the following:

  1. A departmental store.
  2. An Industrial unit.
  3. A fast food outlet.
  4. Any other organization approved by the teacher.
    They are required to observe the application of the general Principles of management advocated by Fayol.
    Fayol’s principles

    1. Division of work.
    2. Unity of command.
    3. Unity of direction.
    4. Scalar chain
    5. Espirit de corps
    6. Fair remuneration to all.
    7. Order.
    8. Equity.
    9. Discipline
    10. Subordination of individual interest to general interest.
    11. Initiative.
    12. Centralization and decentralization.
    13. Stability of tenure.


They may inquire into the application of scientific management techniques by F.W.
Taylor in the unit visited.
Scientific techniques of management.

  1. Functional foremanship.
  2. Standardization and simplification of work.
  3. Method study.
  4. Motion Study.
  5. Time Study.
  6. Fatigue Study
  7. Differential piece rate plan.

Tips to teacher

  1. The teacher may organize this visit.
  2. The teacher should facilitate the students to identify any unit of their choice and guide them to identify the principles that are being followed.
  3. Similarly, they should guide the students to identify the techniques of scientific management implemented in the organization.
  4. It may be done as a group activity.
  5. The observations could be on the basis of
  • The different stages of division of work resulting in specialization.
  • Following instructions and accountability of subordinates to higher authorities.
  • Visibility of order and equity in the unit.
  • The balance of authority and responsibility.
  • Communication levels and pattern in the organization.
  • Methods and techniques followed by the organization for unity of direction and coordination amongst all.
  • Methods of wage payments followed. The arrangements of fatigue study.
  • Derivation of time study.
  • Derivation and advantages of method study.
  • Organizational chart of functional foremanship.
  • Any other identified in the organization
  1. It is advised that students should be motivated to pick up different areas of the visit. As presentations of different areas in the class would help in better understanding to the other students.
  2. The students may be encouraged to develop worksheets. Teachers should help students to prepare observation tools to be used for undertaking the project. Examples; worksheets, questionnaire, interviews and organizational chart etc.

III. Project Three: Stock Exchange

The purpose of this project is to teach school students the values of investing and utilizing the stock market. This project also teaches important lessons about the economy, mathematics, and financial responsibility.
The basis of this project is to learn about the stock market while investing a specified amount of fake money in certain stocks. Students then study the results and buy and sell as they see fit.
This project will also guide the students and provide them with the supplies necessary to successfully monitor stock market trends and will teach students how to calculate profit and loss on the stock.
The project work will enable the students to:

  • understand the topics like sources of business finance and capital market
  • understand the concepts used in stock exchange
  • inculcate the habit of watching business channels, reading business journals/newspapers and seeking information from their elders.

The students are expected to UK Board Class 12 Business Studies Syllabus

  1. Develop a brief report on the History of Stock Exchanges in India. (your country)
  2. Prepare a list of at least 25 companies listed on a Stock Exchange.
  3. To make an imaginary portfolio totaling a sum of Rs. 50,000 equally in any of the 5 companies of their choice listed above over a period of twenty working days.

The students may be required to report the prices of the stocks on daily basis and
present it diagrammatically on the graph paper For UK Board Class 12 Business Studies Syllabus

  • They will understand the weekly holidays and the holidays under the Negotiable Instruments Act.
    They will also come across with terms like closing prices, opening prices, etc.
  • During this period of recording, students are supposed to distinctively record the daily and starting and closing prices of the week other days under the negotiable instrument act so that they acquire knowledge about closing and opening prices.
  • The students may conclude by identifying the causes in the fluctuations of prices. Normally it would be related to the front page news of the business journal, for example,
  • Change of seasons.
  • Festivals.
  • The spread of an epidemic.
  • Strikes and accidents
  • Natural and human disasters.
  • Political environment.
  • Lack of faith in government policies.
  • Impact of changes in government policies for the specific industry.
  • International events.
  • Contract and treaties at the international scene.
  • Relations with neighboring countries.
  • Crisis in developed countries, etc.

The students are expected to find the value of their investments and accordingly rearrange their portfolio. The project work should cover the following aspects;

  1. Graphical presentation of the share prices of different companies on different dates.
  2. Change in market value of shares due to change of seasons, festivals, natural and human disasters.
  3. Change in market value of shares due to the change in the political environment/ policies of various countries/crisis in developed countries or any other reasons
  4. Identify the top ten companies out of the 25 selected on the basis of their market value of shares.
    It does not matter if they have made profits or losses.

IV. Project Four: Marketing

  1. Adhesives
  2. Air conditioners
  3. Baby diapers
  4. Bathing Soap
  5. Bathroom cleaner
  6. Bike
  7. Blanket
  8. Body Spray
  9. Bread
  10. Breakfast cereal
  11. Butter
  12. Camera
  13. Car
  14. Cheese spreads
  15. Chocolate
  16. Coffee
  17. Cosmetology product
  18. Crayons
  19. Crockery
  20. Cutlery
  21. Cycle
  22. DTH
  23. Eraser
  24. e-wash
  25. Fairness cream
  26. Fans
  27. Fruit candy
  28. Furniture
  29. Hair Dye
  30. Hair Oil
  31. Infant dress
  32. Inverter
  33. Jams
  34. Jeans
  35. Jewelry
  36. Kurti
  37. Ladies bag
  38. Ladies footwear
  39. Learning Toys
  40. Lipstick
  41. Microwave oven
  42. Mixers
  43. Mobile
  44. Moisturizer
  45. Music player
  46. Nail polish
  47. Newspaper
  48. Noodles
  49. Pen
  50. Pen drive
  51. Pencil
  52. Pickles
  53. Razor
  54. Ready Soups
  55. Refrigerator
  56. RO system
  57. Roasted snacks
  58. Salt
  59. Sarees
  60. Sauces/ Ketchup
  61. Shampoo
  62. Shaving cream
  63. Shoe polish
  64. Shoes
  65. Squashes
  66. Suitcase/ airbag
  67. Sunglasses
  68. Tea
  69. Tiffin Wallah
  70. Toothpaste
  71. Wallet
  72. Wash detergent
  73. Washing machine
  74. Washing powder
  75. Water bottle
  76. Water storage tank
  77. Wipes

Any more as suggested by the teacher.
The teacher must ensure that the identified product should not be items whose consumption/use is discouraged by society and government like alcohol products/pan masala and tobacco products, etc.
Identify one product/service from the above which the students may like to manufacture/provide [pre-assumption].
Now the students are required to make a project on the identified product/service keeping in mind the following:

  1. Why have they selected this product/service?
  2. Find out ‘5’ competitive brands that exist in the market.
  3. What permission and licenses would be required to make the product?
  4. What are your competitors Unique Selling Proposition?[U.S.P.]?
  5. Does your product have any range give details?
  6. What is the name of your product?
  7. Enlist its features.
  8. Draw the ‘Label’ of your product.
  9. Draw a logo for your product.
  10. Draft a tagline.
  11. What is the selling price of your competitor’s product?
    1. Sell price to the consumer
    2. Selling price to the retailer
    3. Selling price to the wholesaler

What is the profit margin in percentage to the

  • Manufacturer.
  • wholesaler.
  • Retailer.
  1. How will your product be packaged?
  2. Which channel of distribution are you going to use? Give reasons for selection?
  3. Decisions related to warehousing, state reasons.
  4. What is going to be your selling price?
    1. To consumer
    2. Retailer
    3. To wholesaler
  5. List 5 ways of promoting your product.
  6. Any schemes for
    1. The Wholesaler
    2. The retailer
    3. The consumer
  7. What is going to be your ‘U.S.P?
  8. What means of transport you will use and why?
  9. Draft a social message for your label.
  10. What cost-effective techniques will you follow for your product?
  11. What cost-effective techniques will you follow for your promotion plan?

At this stage, the students will realize the importance of the concept of the marketing mix and
the necessary decision regarding the four Ps of marketing.

  • Product
  • Place
  • Price
  • Promotion

On the basis of the work done by the students, the project report should include the

  1. Type of product /service identified and the (consumer/industries) process involved therein.
  2. Brand name and the product.
  3. The range of the product.
  4. Identification mark or logo.
  5. Tagline.
  6. Labeling and packaging.
  7. Price of the product and basis of price fixation.
  8. Selected channels of distribution and reasons thereof.
  9. Decisions related to transportation and warehousing. State reasons.
  10. Promotional techniques used and starting reasons for deciding the particular technique.
  11. Grading and standardization.

Presentation and Submission of Project Report

At the end of the stipulated term, each student will prepare and submit his/her project report.
Following essentials are required to be fulfilled for its preparation and submission.

  1. The total length of the project will be of 25 to 30 pages.
  2. A project should be handwritten.
  3. The project should be presented in a neat folder.
  4. The project report should be developed in the following sequence
  • The cover page should include the title of the Project, student information, school and year.
  • List of contents.
  • Acknowledgments and preface (acknowledging the institution, the places visited and the persons who have helped).
  • Introduction.
  • Topic with a suitable heading.
  • Planning and activities are done during the project if any.
  • Observations and findings of the visit.
  • Conclusions (summarized suggestions or findings, future scope of study).
  • Photographs (if any).
  • Appendix
  • Teacher’s observation.
  • Signatures of the teachers.
  • At the completion of the evaluation of the project, it should be punched in the center so that the report may not be reused but is available for reference only.
  • The project will be returned after evaluation. The school may keep the best projects.


UK Board Class 12 Business Studies Syllabus

Allocation of Marks = 20 Marks
The marks will be allocated under the following heads:

1The initiative, cooperativeness, and participation2 Mark
2Creativity in presentation2 Mark
3Content, observation and research work4 Marks
4Analysis of situations4 Marks
5Viva8 Marks
Total20 Marks

For study material on UK Board Class, 12 Business Studies Syllabus download the myCBSEguide app.UK Board Class 12 Business Studies Syllabus is also available on the myCBSEguide website. UK Board Class 12 Business Studies Syllabus for the session 2018-19 is available here in PDF format. For the latest UK Board Class 12 Business Studies Syllabus, please visit UBSE official website For UK Board Class 12 Business Studies Syllabus.

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